PRODUCT STRATEGIES


PRODUCT LINE
In my view, F&F is the variety clothing - brand that has lots of product for customer to choose.According to the data that I have been learn from  Fandfclothing website, it shows me that there are 3 main line of product.They are


F&F BLACK >>> a smart ,day to evening fashion rang of clothing for men and
 women.


F&F BLUE >>> a quality and casual fashion rang for everyday for men and women that allow to look and feel good.

F&F KIDS >>> a co0l rang of casual and smart kids and baby clothing rang for 0-10



TARGET MARKET
According to the lesson that I and my friends have been studying in ENG-380, the target market means the group of customer or consumers who will probably buy the product.Let's look at the brand that I am interested, F&F, plays the big roles in Apparel Market. As I already show you the line of product, so the target market of thisis men, women,and kids especially for women who love fashion because women ' s fashion is the popular product of this brand.




BRANDING
"The F&F is available exclusively at Teco Lotus."This implies that F&F  is delighted to represent clothing or fashion with affordable prices and quality.



POSITIONING
We all already knew that PRODUCT POSITIONING is of the product or unique selling point.
If you think about F&F you can see that it has a Strong positioning. "F&F represent quality, stylist clothing at affordable prices."


KEY SUCCESSFUL
when I think about my brand,F&F, there are two keys point that I think about .Those are GREAT PRICES  and QUALITY,two keys successful,  are  the
firm positioning of this brand that is represented  by fashion or products. 



THANK YOU FOR THE GOOD INFORMATION TO...


7 ความคิดเห็น:

  1. now, you have fixed it!
    i'll write more later, thanks

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  2. the information is good... great job: love the music...feel like dancing!

    by the way, what your blog looks like if you make the text font thinner?

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  3. hey miss F & F,
    everything is good but still i couldn't see my comment!

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  4. Dear, F&F Manager

    I’m Piyanut Ninubon, Oriental Princess Brand manager, I would like to thank you so much for your invitation. I’m glad to be the part of your brand and I really appreciate to join your blog as well.

    First of all, I would like to say that your blog is very interesting and I really love your design. Your blog is really nice and have a focus point. And it’s very friendly and fit with your brand. Moreover, your font is very nicely and clearly and your heading can show your brand that is suitable and so attractive to the audience. You head of blog is very interesting, I like your head so much and it’s match with your background as well.

    Lastly, I would like to congratulation with your blog. I really appreciate to be a part of your blog.


    Sincerely
    Piyanut Ninubon
    Oriental Princess’s brand manager

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  5. ความคิดเห็นนี้ถูกผู้เขียนลบ

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  6. Dear F&F’s brand President

    I’m Manus Peanglim, as a President of Adidas in Thailand. I feel honorable and thanks for your invitation. I’m really welcome.

    You did a very good job and your blog look so good. It’s fashionable that is suitable to your brand. I like your heading and tone of color that you used, it’s pretty. The contents are very outstanding and very cool focus. The only one thing that I want to suggest you, I can’t see massages in your comment blog. Perhaps you can solve this problem by go to setting part and change about color of text in your comment box. These are all for me and thanks again.

    Sincerely
    Manus peanglim
    Adidas brand’s president

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