When we think about or talk to “business”, there are one of words that we have to think or talk to. That is PROMOTION.
As I have been studying in Eng-380, Promotion strategy is communication between buyer and seller. In generally, the promotion occurs in two ways. They are
-Through personal selling, as in department store
-Trough advertising, as in magazine or newspaper
Let’s see my interesting brand, F&F, the promotion have been occurred in bough way, trough personal selling and advertising.
First, in terms of promotions through personal selling, it appear in many ways including Bulk buy policy, Payment and acceptance, Delivery,Cancellation of order, Refund policy, Free gifts and promotional items; use of Gift Cards, Clubcard vouchers and Coupons ,and Payments, customers can pay by American Express, MasterCard, Visa credit card, Maestro, Solo or Delta debit card and Club card Plus, etc.
One another, promotions through advertising
According to Bough of VDO, TV commercial and fashion show that I provide in this page, I think all of you can see that F&F promotion in the way of advertising or fashion show is very interesting. Bough of advertisings show the firm positioning of the brand,quality, stylist clothing at affordable prices. Absolutely, it is so powerful that customers are interested and want to purchase F&F’s products. This is the great successful of the brand.
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